Elaine founded Yogafest in 2010 while working for Microsoft. Driven by her life-long passion for health and wellness, she wanted to support her fellow employees with their work life balance. Her plan was to organise free yoga classes to encourage employees to go outside and stretch and breathe in the beautiful grounds behind their offices in Dubai internet city. On 21st December, 2010 in celebration of the winter solstice, Yogafest was born. Today Elaine organizes many wellness events, always outside and always free and since 2013, in support of local charities.